Thailand's PRD Booth Creates Viral Sensation at Osaka Expo – Visitors Queue in Heavy Rain
Even heavy afternoon rain did not deter visitors, who continued to queue outside to participate in the booth's activities.
On 4 September 2025, Thailand's Government Public Relations Department (PRD) continued to generate strong public interest with its Thai soft power showcase at Expo 2025 Osaka, Kansai. The PRD booth, presented under the theme "Thainess Power: Connecting Lives for Greatest Happiness," went viral on social media, attracting large crowds of visitors throughout the day. Even heavy afternoon rain did not deter visitors, who continued to queue outside to participate in the booth's activities.
The booth's popularity was reflected in feedback from Japanese visitors, some of whom said they had returned multiple days in a row, with many making the PRD booth their first stop upon arriving at the Expo. Meanwhile, representatives from the France Pavilion also visited the booth, noting they were drawn by viral posts on X (Twitter), particularly about the highly popular AI Photo Booth that allows visitors to virtually dress in traditional Thai costumes.
On the same day, representatives from the National Telecommunications Public Company Limited (NT) and PRD Deputy Director-General Aranya Ketkaew joined the booth activities to encourage staff and engage with visitors.
Additionally, the PRD delegation met with Wataru Fujioka, Head of the Abeno Disaster Prevention Center "Abeno Taskal" in Osaka, to discuss disaster management approaches and risk communication strategies that could be adapted for Thailand's context. The meeting also explored how the center's knowledge and practices could help enhance Thai public communication on disaster preparedness.
On 11 September 2025, PRD executives and Thai media representatives will join a demonstration at the Abeno Taskal Center to observe its disaster management systems, communication methods, and interactive training activities. The visit will also include discussions on potential cooperation and technical support from the center's experts to strengthen Thailand's crisis communication capabilities—ensuring greater national readiness in the face of future disasters.
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